Last updated May 18, 2026

Privacy Choices

This page explains how to make privacy requests and provides a category-level notice for residents of states with consumer privacy laws, including California where applicable.

For full details, review our Privacy Policy.

Your Request Options

Depending on your state and whether a privacy law applies to Cerv, you may request to:

Know whether we process personal information about you.
Access or receive a copy of certain personal information.
Correct inaccurate personal information.
Delete certain personal information.
Opt out of sale, sharing, targeted advertising, or certain profiling where applicable.
Limit use or disclosure of sensitive personal information where applicable.

Call 214-919-5431

When calling, say that you are making a privacy request. We may need your name, phone number, email address, service address, request type, and proof needed to verify the request.

Do Not Sell or Share / Targeted Advertising Opt-Out

We do not sell personal information for money. Some use of analytics, call-tracking, advertising, remarketing, or measurement tools may be considered a sale, sharing, or targeted advertising under certain state privacy laws.

To request an opt-out, call 214-919-5431 and say "Do Not Sell or Share" or "targeted advertising opt-out." You can also reduce third-party advertising tracking through Google Ad Settings, Network Advertising Initiative opt-out tools, browser cookie settings, and device privacy settings.

Opt-out requests may not disable all cookies or prevent all non-personalized ads. They also do not stop service, appointment, billing, safety, or legally required communications.

California Notice at Collection

The table below summarizes categories of personal information we may collect, the main purposes, the sources, and the categories of recipients. We collect and retain information only as reasonably necessary for the purposes described below, based on service, legal, operational, advertising, security, and dispute-resolution needs.

Identifiers Examples: name, phone, email, service address, IP address, device identifiers, ad click identifiers. Sources: you, your device, ad platforms, call-tracking providers. Purposes: respond to inquiries, schedule service, measure ads, provide support, maintain records. Recipients: service providers, advertising and analytics partners, CERV team members, legal or compliance recipients where needed.

Customer records Examples: contact details, billing or service records if you purchase service, appointment history, account notes. Sources: you, Cerv personnel, service systems. Purposes: provide pest-control service, billing, customer support, legal compliance, dispute handling. Recipients: service providers, technicians, billing and operational providers, professional advisors.

Commercial information Examples: requested services, pest issue, quote, promotion, plan selected, service history. Sources: you, call records, technicians, CRM systems. Purposes: recommend treatment, provide quotes and service, improve offerings, measure performance. Recipients: CERV personnel, technicians, service providers, analytics providers.

Internet or electronic activity Examples: page views, referral source, campaign parameters, cookies, browser, device, conversion events. Sources: your device, website tools, ad platforms. Purposes: analytics, fraud prevention, campaign measurement, remarketing, site improvement. Recipients: analytics, advertising, call-tracking, hosting, security, and measurement providers.

Geolocation Examples: approximate location from IP address and service-area or property location you provide. Sources: you, device/browser, call or ad systems. Purposes: determine service availability, route inquiries, localize advertising, schedule service. Recipients: service providers, technicians, advertising and analytics partners where applicable.

Audio and communication data Examples: call recordings, transcripts, voicemails, text messages, email records, consent records. Sources: you, call systems, communication providers. Purposes: customer service, quality assurance, training, attribution, dispute handling, legal compliance. Recipients: call-tracking, communications, CRM, quality, and legal providers.

Inferences Examples: likely service interest, campaign/source attribution, service-segment information. Sources: information above. Purposes: improve marketing, route inquiries, understand service demand. Recipients: analytics, advertising, CRM, and operational providers.

Sensitive Personal Information

We do not intentionally collect sensitive personal information through this landing page for the purpose of inferring characteristics. If you provide information that a law treats as sensitive, we use it only as reasonably necessary to respond to your request, provide service, comply with law, protect rights, or operate the business.

Authorized Agents

You may use an authorized agent to make a privacy request where applicable. We may require proof of authorization and may ask you to verify your identity directly unless the law says otherwise.

Non-Discrimination

We will not unlawfully discriminate against you for exercising privacy rights. Some requests may affect our ability to provide certain services if the information is needed to complete your request, schedule service, keep required records, prevent fraud, or comply with law.